Monday, August 1, 2011

Privacy Policy

How We Collect Information
For the purposes of this Privacy Policy, "Personal Information" is any information that identifies you, would enable someone to contact you, or that describes your relationship with Serendipity. When you use our Site, we collect Personal Information such as your name and email address. Once you complete and submit your order(s), you have opted in to receive email communication from us.

We also collect Personal Information when you choose to use certain other features of the Site, such as ask a question, post a comment, complete a form, conduct a transaction, or send us an email. While you are not required to submit any information to our Site, if you do not provide the requested information, you may not be able to access or use some of the features and functions of our Site and we may not be able to provide you with certain services.

In addition, through the Site, we automatically gather certain information about the use of the Site, such as how frequently certain areas of the Site are visited, including through the use of cookies, web beacons and other technologies. Most browsers can be set to prevent cookies or to notify you when one is being placed. However, cookies are necessary to access the Site.

How We Use Information
We will not share or disclose your information to anyone except as described in this Privacy Policy. Serendipity uses your Personal Information to support and enhance your use of the Site and its features, including without limitation: fulfilling your order; providing customer service; and, otherwise supporting your use of the Site. We may also track your past purchases to provide you with a personalized profile of your shopping history. In addition, we may notify you about new services or special promotional programs, or send you offers or information that we think may interest you.

Serendipity may share information with its subsidiaries and other affiliated companies, and with other carefully selected vendors and business partners with whom we work (collectively, "Site Affiliates"). This includes companies that offer affinity, frequent-user, and reward programs; and, companies that perform marketing services and other business operations for us (including providing goods and services to our users, as necessary to complete transactions you request). All companies that act on our behalf are contractually obligated to keep all information confidential and to use the customer information only to provide the services we ask them to perform for you and us. We may provide aggregate statistics about our customers, sales, traffic patterns and related site information to reputable third party vendors, but these statistics do not include Personal Information. We may disclose Personal Information we collect from you if required to do so by law or in the good-faith belief that disclosure is necessary (a) to obey the law or comply with legal process served on us or our affiliates; (b) to protect and defend our rights or property or the rights or property of other users of our Site; or (c) to act in an emergency to protect the personal safety of users of our Site or the public. On a limited basis, we may also disclose your Personal Information to certain Site Affiliates for their use in contacting you, when we reasonably believe their products or services are complementary to your interests or Serendipity's business.

If you use a bulletin board, forum, chat room or any other publicly accessible area of the Site, you should be aware that any personally identifiable information you submit there could be read, collected or used by any person for any purpose. We are not responsible for the personally identifiable or other information you choose to submit on these platforms.

How We Protect Your Information
We are committed to protecting the information we receive from you. We use physical, electronic, and administrative safeguards to assist us in preventing unauthorized access, maintaining data accuracy, and correctly using your Personal Information. Except as specified in this Privacy Policy, we use commercially reasonable efforts to limit access to your Personal Information to the employees, agents, and officers of Serendipity who need the information to perform their duties.

Children's Privacy
Serendipity does not direct any of our content specifically to children. Users of our Site are required to be at least 18 years old, and any user under 18 years old is not an authorized user. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Modification and Notification of Changes
Serendipity may at our sole discretion edit this Privacy Policy. We will post the revised Privacy Policy here so that you will always know what information we collect, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site indicates your assent to the Privacy Policy as posted.

Summary
Serendipity is committed to protecting your privacy. The information collected from our Site helps us better understand our market and consumer interests. This allows us to serve our customers and business associates with the level of satisfaction they deserve. If you have questions or suggestions regarding this Privacy Policy or our privacy practices please send an email to serendipityclub.contact@gmail.com.